Why Hire a Presentation Design Agency?
Are you thinking about hiring a presentation design agency?
We’ve been designing presentations professionally for over four years and during that time one thing has stood out to us: the need for our services is greater than ever before.
The truth is that in 2016 in-house presentation skills, particularly in the creation of presentation visuals using Microsoft PowerPoint or Apple Keynote, are still lacking. I created a presentation back in 2012 about how we are getting PowerPoint wrong, and sadly it appears that poorly designed presentations are still a common occurrence every single day.
And yet, one great presentation can help win a pitch, convince someone to work with you, help elevate your career or capture the hearts and minds of your audience.
The one thing people still struggle with is a lack of time to complete their presentation. Time is a crucial factor that every presenter requires to write and prepare their script, as well as create the presentation visuals to accompany it.
And that’s where we come in. We help presenters and businesses save time by creating their presentations for them.
We understand that not every speaker chooses to use PowerPoint or Keynote to present, and we’re not against those who don’t. However, we feel they are missing a trick. Every human being is different, some of us learn through visual means, others orally, and some of us are audial learners. With a properly designed presentation, we can reach everyone.
But the real truth is that we are all visual learners; we’re programmed to respond to images and our brains learned to pay attention to evoking imagery. It’s why eye-catching ads still work.
An engaging presentation design will help you to:
- Get your ideas across more effectively
- Be more rememberable
- Convince more people to your way of thinking
- Give you a professional look
- Set you apart from others in your field
- Help you feel more confident as a presenter
Of course, there are more benefits with the way you’ll feel in yourself after all the positive feedback regarding your presentation.
What does a presentation agency specifically do?
We help reduce stress primarily. Designing presentation slides is time-consuming, especially if you want to wow your audience and leave a lasting impression. Many presenters we’ve worked with have often approached us to help take the pressure off their next speaking event by letting us handle their visuals. By doing so, they can relax more and spend time preparing the ideas they are going to discuss.
Can you imagine all the things you could get done if you didn’t have to spend all your time in Microsoft PowerPoint? I’m sure you could be pretty productive during that period.
My question to you is why are you spending your free time designing your presentation slides while traveling? Instead, you could be doing something else instead.
Elevating your message
What you say to your audience and how you say it is important, the visuals behind you matter too. From your choice of colours, even the personality of the typography and images, all help to build a picture of your brand and the ideas you are trying to get across.
Your ability to communicate your message will improve by using well-design presentation visuals. Nevertheless, we like to take things a step further by using some scientific reasoning to make our slides more memorable.
With every presentation, we consider audience retention rates and attention spans during the period of a presentation.
Did you know the use of imagery affects retention rates?
Retention rates rise from 10% with text only to 65% when pictures are featured.
Conveying your message
Some people find it difficult to communicate the ideas they have stored in their grey matter into visual slides in a presentation. Some people lack the confidence with the software; others are pushed for time.
There are many ways to help an individual express their ideas. We always focus on getting the presenter to tell their story to us, and this allows us the ability to question what is important and why it matters to their audience.
The second thing we do is focus on getting their ideas onto paper or sticky notes to see how the slides relate to one and another.
Once we’ve got the correct order and maximised the key points and ideas, we can then formulate the rough layout into fully-fledged presentation slides. It’s our process and we know it works. Through this method of working, we ensure all that remains is the information that matters – no more clutter or confused slides!
There are great storytellers and presenters inside everyone; sometimes people just need a bit of encouragement getting that message across.
Understanding Business Goals
Finally, the presentation agency you are working with should know that at the end of every presentation is an outcome, especially in business where the end goal might result in one of the following:
- More exposure
- Closing a deal
- Getting new clients
- Convince your colleagues of a new idea
- Understanding the direction of a company
- Selling your products or service better
For every presentation we design, it is important to work on the outcomes.
- How do you want the audience to perceive you?
- What are the key takeaways from the presentation?
- What do you want the audience to do after the presentation?
These are the types of questions we ask to ensure it delivers a clear outcome for our clients.
And there you have it, some clear reasons why hiring a presentation design agency would not only help you save time and money but also ensure your presentation delivers a clear outcome and engages with your audience.
We are actively looking for new clients so feel free to drop us an enquiry and let’s discuss your requirements.